Cingular spent $4 billion turning itself into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. This said, AT&T plans on discontinuing the Cingular brand and replace it with its own, and renaming it AT&T Wireless. WOW, sound familiar. That was the exact opposite of Cingular's plan, when they bought AT&T wireless a few years ago. Let's hope bigger is better!
Thank you Steve for the link.
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